Netflix: The Business of Reinvention

Netflix has transformed from a DVD rental service into a global entertainment powerhouse. At every stage, its leadership made bold decisions—some risky, some controversial—but all focused on long-term growth and innovation. This case study explores Netflix’s key strategic shifts, the challenges it faced, and the lessons leaders can learn from its journey.

🌟 What You’ll Learn
This business case will take you through five pivotal moments in Netflix’s evolution:

1️⃣ The Digital Leap – From DVD rentals to streaming: a bold move into the future.
2️⃣ Becoming a Studio – The shift from licensing to creating original content.
3️⃣ The Password-Sharing Crackdown – Balancing customer loyalty and profitability.
4️⃣ Ad-Supported Model – Adjusting its business strategy to reach new audiences.
5️⃣ Global Expansion – How Netflix conquered international markets.

📖 How to Use This Business Case
✅ Read & Reflect – Understand Netflix’s major business decisions and their impact.
✅ Analyze & Discuss – Use the reflection questions to think critically about leadership and strategy.
✅ Apply & Learn – Take away key business lessons on adaptability, risk-taking, and market leadership.

Netflix’s success wasn’t just about technology—it was about bold decision-making, calculated risks, and continuous evolution. Dive in and explore how businesses stay ahead by embracing change! 🚀🎬

Let us know if you have any questions. Think big, adapt fast, and innovate always! 💡📺